This is a translation for your convenience. In case of doubt, the Spanish version prevails.
On this page we explain clearly what personal data we process, why, and what rights you have, under Regulation (EU) 2016/679 (GDPR) and Spanish Organic Law 3/2018 on data protection (LOPDGDD).
1. Data controller
- ALMADHOME, S.L., Tax ID B27636364
- Registered office: Partida Mostalla, 368, 03780 Pego (Alicante), Spain
- Establishment: Serenocamp, C/ Paso del Rey, 2, 46310 Venta del Moro (Valencia), Spain
- Email: hola@serenocamp.com · Phone: +34 680 62 86 36
2. What data we process and why
| Purpose | Data | Legal basis | How long |
|---|---|---|---|
| Managing your accommodation booking and your stay | Name, contact details, dates, guests, payment details and any requests you make | Performance of the contract (art. 6.1.b GDPR) | For the duration of the relationship and then the legal periods: 6 years for accounting records and invoices (art. 30 of the Spanish Commercial Code) |
| The guest register required by law and its submission to the Spanish Ministry of the Interior | Identity and ID document details of guests, and the data required by Royal Decree 933/2021 | Legal obligation (art. 6.1.c GDPR; Royal Decree 933/2021) | 3 years, as set by Royal Decree 933/2021 |
| Booking a table at AlmaTierra restaurant | Name, phone, email, date, number of diners and comments | Performance of the contract (art. 6.1.b GDPR) | Up to 3 years after your last visit |
| Sending you news and offers, only if you tick the box to receive them | Name and email, and proof of your consent (date, IP address, language and text accepted) | Your consent (art. 6.1.a GDPR) | Until you unsubscribe |
| Answering your questions by email, phone or WhatsApp | The data you give us and the content of your message | Your request and pre-contractual steps (art. 6.1.b GDPR) | As long as needed to deal with it; if it becomes a booking, the first row applies |
| Keeping the website secure | IP address and technical server logs | Legitimate interest in website security (art. 6.1.f GDPR) | The technical log retention period of the web hosting provider |
The data we ask for the booking and the guest register is required: without it we cannot confirm the booking or accommodate you, because the law obliges us to register it.
We do not make automated decisions or build profiles from your data. This website does not use analytics or advertising tools.
3. Who we share your data with
Only with those who need it to provide the service, or where the law requires it:
- Providers processing data on our behalf, under a data processing agreement: the booking engine and campsite management provider (Amenitiz), web hosting and email (OVH), the hosting of the restaurant booking site, the Telegram messaging service we use to alert the team about each table booking, and our accounting and tax advisers.
- Public authorities, where required by law: the Spanish Ministry of the Interior (guest register) and the Spanish Tax Agency.
- Booking platforms: if you book through Booking.com or another agency, that platform is responsible for the data it collects and passes on to us what is needed for your stay.
- WhatsApp: if you message us on WhatsApp, WhatsApp Ireland Limited processes your data under its own privacy policy.
4. International transfers
Some providers may process data outside the European Economic Area (WhatsApp and Telegram). In those cases, the transfer is covered by the EU-US Data Privacy Framework or the European Commission’s standard contractual clauses.
5. Your rights
You can exercise your rights of access, rectification, erasure, objection, restriction of processing and portability at any time, and withdraw your consent without affecting processing carried out before. Write to us at hola@serenocamp.com stating which right you wish to exercise; if we have doubts about your identity, we will ask for what we need to confirm it. We will reply within one month.
If you feel we have not handled your request properly, you can lodge a complaint with the Spanish Data Protection Agency (C/ Jorge Juan, 6, 28001 Madrid, www.aepd.es).
6. Children
Bookings are made by adults. The data of children staying with us is provided by the responsible adult, as required for the guest register.
7. Security
We apply technical and organisational measures to protect your data: the website runs over an encrypted connection (HTTPS) and access to guest information is limited to the people who need it.
Last updated: 12 November 2026.